It's beginning to look a lot like...

I'm not going to say it. Not going to say the C-word. I'm not going to say the shortened version starting with an X either. But even if I don't say it, it's all around us. Store windows are decked, radio stations are jingling certain songs, and trees are flocking to empty lots near you.

There are many reasons this transformation happens before the turkeys are carved or even bought. Some say the spirit of the season is so wonderful it should be stretched as long as possible. Some say the stores cash in on the shopping craze as long as possible.

Last week, I reported on how the Black Friday mania is already creeping into consumer consciousness. Shoppers are already thinking about their line-fighting, coupon-cashing splurge session. Part of the reason is stores are creating their own buzz by starting Black Friday earlier than ever before.

I'll be working late Thanksgiving night and early Black Friday morning. I've never done the Black Friday thing. I don't even like shopping on a normal day, let alone a steroided version of it. But who knows, since I'll be up anyway, I may grab a gift or two.

As for the early holiday hubbub: It's completly up to you to celebrate whenever you want, however you want. In fact, my apartment is already decorated.