Taking a sick day is reserved for only when sickness is really keeping you down. That is the case for NewsWatch 12 this week. My roommate, Chris Leone, was sick this weekend. Monday and Tuesday saw sickness take down morning anchor, Ron Brown, and evening anchor, Brian Morton. They may have influenza. Or something.
Anywho, in the local news biz, reporters often tell feature stories. They're called "Sweeps Pieces." With so many people sick, our sweeps pieces were a little off schedule. Monday evening we realized there was no story set for Tuesday. I was asked to fill that spot.
I didn't have a story set up, but I did have an idea. Noble Coffee in Ashland was a cafe I enjoyed when I went back in October.
I woke up early Tuesday morning and called up Noble, setting up interviews with the co-owner and some of the employees. I got there around 9:45, and they already had a latte made for me. Score! Got a ton of great visuals and a two great interviews!
Shaking Off the Recession: Noble Coffee
When I pitched the idea of doing a story on Noble, the only thing I really knew about the roaster was that their coffee was delicious, and the atmosphere in the coffeeshop was pretty great, too. But there's more to Noble than that. They pride themselves acting with social responsibility.
Noble buys coffee beans from Columbia, Brazil, Kenya. Only the best. Taste-wise and otherwise. The coffee beans must come from sustainable, fair-trade, and organic farms.
The roaster's coffee falls into two categories: High-end and organic. Most roasters will pick one, but not both. That's what makes Noble different. Better.
Or maybe it's the buzz of telling a story I really like.